Everyone is a Star: New Brand Identity for UESpT becoming European Sport for All!
Following its Annual General Assembly and Board meeting, held in Antalya on 1 November 2026, the Union Européenne du Sport pour Tous (UESpT) has announced a major evolution of its identity: the organisation will now be known as European Sport for All.
The new name and brand reflect the Federation’s renewed commitment to making sport accessible, welcoming and meaningful for every person across Europe — regardless of age, ability, background or country of origin.
“Everyone is a star”
At the heart of the new identity is a simple but powerful message:
Sport doesn’t belong only to stars. Sport is for all. Everyone is a star.
The new motto, “Everyone is a star,” celebrates the value, dignity and potential of every individual. It recognises that sporting excellence is not measured solely by medals, records or professional achievement, but also by participation, personal growth, health, friendship and belonging.
The new visual identity expresses this vision through a blue star that breaks into fragments in motion. As the fragments move, they take on different colours, representing the diversity of people who make up the European sporting community. The fragments then come together to form the new logo, symbolising unity, inclusion and collective strength.
We are stronger together.
Moving Europe Together
The Federation’s new slogan, “Moving Europe Together,” captures its ambition to connect people, communities and countries through the universal language of movement and play.
The official positioning of the organisation is:
Every age, every ability, every country. Sport for all is the right to move, play and belong.
European Sport for All will continue to promote physical activity, grassroots sport, healthy lifestyles and social inclusion, while strengthening cooperation among national organisations, public authorities, European institutions and international partners.
A new chapter for the Federation
The rebranding was announced at the conclusion of the UESpT Annual Ordinary General Assembly, held in Antalya from 31 October to 1 November 2026. The Assembly also addressed the Federation’s governance, strategic development, European projects, partnerships and future programme of activities.
The new identity marks the beginning of a new chapter for European Sport for All: an organisation dedicated to ensuring that everyone has the opportunity to move, play and belong.
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